The founding members of 3WBC formed our organisation when they saw that the communities that now form Whitehorse and Boroondara municipalities were underrepresented in the local broadcast media.
A 5-watt transmitter was installed at the top of the iconic water tower on Canterbury Road to conduct our first test broadcast. It consisting of a looped recording of early presenters discussing their forthcoming shows.
Our second test broadcast was started from Bennettswood Primary School – at the rear of Deakin University – using a 100-watt transmitter, generously loaned by NEC. This trial lasted two weeks, and was made possible through a variety of second-hand and loaned equipment.
Two further test broadcasts took place, from the Whitehorse Plaza and Box Hill Central shopping centres. Both tests were successful, and the station was granted a full-time community broadcasting license in September 2001. Early broadcasts were produced and presented from a very cramped single room at Bennettswood Neighbourhood House.
In 2006, the Box Hill Town Hall underwent a $6.5 million redevelopment transforming it into a hub to provide a home for many community organisations. 3WBC were granted space in this new facility and expanded from a single room operation at our original home, to new purpose built studios.
Since October 2007, 3WBC has broadcast from its home in Box Hill to the communities in Whitehorse and Boroondara. We are proud of the cultural diversity within our broadcast area and continue to develop a wide range of ethnic, specialist and general interest programming.
3WBC broadcasts 24 hours a day, 7 days a week.
The station is staffed entirely by volunteers of all age groups and backgrounds, many of whom have experience in community and commercial radio and/or television broadcasting.
The underlying ethic of the station is to provide a voice to the members of a broad and diverse community. Approximately 20% of our programming schedule is dedicated to ethnic-focused content, and we strive to provide a range of music and programs of interest to all members of the community.
3WBC is licensed under the Broadcasting Services Act (1992) which is overseen by the Australian Media & Communications Authority (ACMA). The station is required to abide by the Community Radio Broadcasting Codes Of Practice.
We are also a proud member of the Community Broadcasting Association of Australia.